OMMA Magazine Voted Firstborn as Best Web Design Firm in 2010
In 2010, Firstborn won the Best Web Design Firm. They won, mainly, for their work on the Mustang Customization site. Their fully designed animated sites were their selling point. One quote from the article that was really rememberable was that they thought about the customers, not themselves and the clients. They created their websites for the viewer and customer, put themselves in their shoes to make what they’d want to see.
Under Armour, I Will Campaign
One of my favorite campaigns I have found that Firstborn has been the created of is Under Armour’s I Will campaign. Though, to be honest I’m a huge fan of Under Armour anyways so the ad campaign is interesting to me. This site is well designed. The main purpose of the site, the I Will slogan and pledge. It tells about the pledge, and the fact that you can win UA gear if you share your I will story. Firstborn has the page designed so that the most viewed and shared entries are at the top. These stories, if I get the gist right, are the ones most likely to win. There is the featured story that is the most voted, they made this photo bigger so more people would view it and start there at the top of the list. I like the way this site is designed, it fits the purpose of the website really well. The site does not let down the UA name or the Firstborn name.